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On 29 November, the 61 members of the jury of the Car of the Year in Europe (COTY), representing 23 countries on the continent, selected the new PEUGEOT 308 with its saloon and SW bodies from among the 39 candidates among the seven applicants. the final victory. This is the fifth time in 9 years that a PEUGEOT model has been among the finalists. The new 308, proudly displaying the brand's new logo, seduces with its elegant and sensual design, advanced technology and efficiency. Its range of powertrains, including two plug-in hybrids since launch, offers a choice between electrified and internal combustion engines. An electric 100% motor will complete the range shortly. No categories, no subdivisions, no classes: there is only one winner, and the winner of the Car of the Year 2022 award will be announced on February 28 in Geneva, Switzerland.
With the new 308, PEUGEOT again enters the small closed circle of finalists for the Car of the Year award in Europe for the fifth time since 2013. The 208 was chosen at the end of 2019 (winner in 2020), the 508 (saloon and SW) at the end of 2018, the 3008 at the end of 2016 (winner in 2017) and the previous generation 308 (saloon and SW) at the end 2013 (winner in 2014).
The COTY award is the most coveted in the automotive industry. The 61 members of the jury come from 23 European countries. Each of them chooses its seven finalists in an initial vote from a list of 39 candidates. The list of contenders and finalists can be found on the Car of the Year website: https://www.caroftheyear.org/
The new PEUGEOT 308 renews the offer in the segment of compact saloon and station wagon bodywork. At the end of October there were already more than 24,000 orders for this model in Europe, the 22% of which correspond to the plug-in hybrid version.
The new 308 attracts with its architecture and dynamic proportions, offering more space for passengers in the rear row. Its design reflects PEUGEOT's DNA, with its distinctive vertical LED lighting at the front and the three claws at the rear. With its i-Cockpit® (with its small steering wheel, digital instrumentation at eye level and central touch screen with configurable buttons) and state-of-the-art driving aids. Its efficient plug-in hybrid engines (with 180 or 225 hp), gasoline or diesel.