New brand, the lion roars louder

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Corporate The oldest active car brand in the world reaffirms its personality and character with a new logo. A new page of your story opens.

On February 25, 2021 PEUGEOT presents its new logo: a shield adorned with a magnificent lion's head. Since 1850, PEUGEOT has successively used ten logos, always bearing the lion emblem. Today, an eleventh version, even more powerful, qualitative and elegant, is born from the creativity of the PEUGEOT Design Lab, the Global Brand Design studio of the PEUGEOT brand.

Launched in 2010, the current logo had to evolve to crown the brand's evolution towards the top of the range. With a complete renewal of its vehicle offering in 10 years, PEUGEOT modernizes its logo to keep up with its products.

At the beginning of the year 2021, with the launch of a range that will inaugurate the new PEUGEOT 308, with a new internet site and with the birth of STELLANTIS, the planets have aligned.

PEUGEOT is a brand of its time. Always at the forefront, live in the present moment, anticipate behavioral changes and open the door to new mobility solutions.

PEUGEOT has lived through all revolutions: industrial, technological, political, social, digital and, more recently, environmental - the energy transition and carbon-free mobility have become the main vertex of a sustainable growth strategy.

All this makes up PEUGEOT's DNA.


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