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The unmistakable style of the MINI brand doesn't just fascinate on the road.
The products of the New MINI Lifestyle 2021 Collection also send unmistakable signals of joie de vivre, high quality and individuality in many other situations of everyday life and leisure. A clear and direct design, ingenious details and a choice of materials characterized by sustainability are the hallmarks of its contemporary character.
The MINI Lifestyle Collection 2021 includes textiles for big and small fans of the brand, bags and accessories, practical companions for everyday life and mobility, as well as products for children.
As usual, there is a wide range of products made with manufacturing processes that are particularly respectful of the environment or with recycled materials. The timeless design and durability of high-quality products also respond to the principle of sustainability. The visual highlights are fresh colors and a striking new design. The characteristics of the current MINI models are carried over to the products of the MINI Lifestyle Collection 2021. These include the Island Blue color variant, the characteristic Energetic Yellow of the MINI Electric and, above all, a dynamic color gradient that is unmistakably inspired by the new multi-tone roof of the MINI models.
The new textiles: organic cotton, fresh colors, unmistakable MINI design.
Fresh colors and a clear and unmistakable design represent the authentic style of the brand and characterize the new textiles of the MINI Lifestyle Collection 2021, which become a claim with the color inspired by the innovative roof paint of the MINI 3-door and MINI 5 doors. With the MINI Wordmark Gradient Women's T-Shirt (RRP € 29.00) and the MINI Wing Logo Gradient men's T-shirt (RRP € 29.00), the Island / Black and Gray / Energetic Yellow color combinations stand out to the full. Also new to the range are the MINI 3D Stripes Wing Logo women's t-shirt (RRP € 29.00) and the MINI 3D Stripes Wing Logo men's t-shirt (RRP € 29.00) with a striking 3D stripe pattern on the chest.
Comfortable and comfortable design
Great looks also come in a small size - that's what the new sweatshirt takes care of, for example MINI 3D Car Sweatshirt Kids (RRP € 39.00), whose car motif on the front has a fascinating changing effect. The MINI shown there changes color depending on the angle of view from which it is viewed. All MINI Lifestyle Collection 2021 t-shirts and sweatshirts are made from organic 100% cotton with UV protection and are made in Portugal. With their soft jersey quality and comfortable fit, they guarantee a high level of comfort.
Other novelties of the MINI Lifestyle Collection 2021 are the jackets MINI Lined Jacket for women (RRP € 132.00) and the men's MINI Lined Jacket (RRP € 132.00). They turn out to be true SUVs with style. The jackets are lightly padded and therefore offer protection in colder temperatures. Its outer material is almost wrinkle free, so the jackets quickly regain their impeccable shape even after spending some time in tight luggage compartments.
Individual style from the start: New products for children.
Stylish products for the smallest MINI fans have long been a part of all MINI Lifestyle collections. A novelty of the current range is the bib gift set MINI (RRP 35.00 euros). The attractive gift set consists of three bibs in different colors, each with a different design. The adorable bulldog and car motifs created do not lose any of their typical MINI charm, not even with the occasional cereal or milk stain.
A striking mesh design adorns the latest versions of caps that protect MINI fans from the intense rays of the sun. For the first time, the MINI Lifestyle Collection 2021 also includes caps for children: the MINI Mesh Kids Cap (RRP € 18.00).
Elegant design and sustainable application: New accessories.
Carefully selected materials and high-quality workmanship ensure that accessories in the MINI Lifestyle 2021 Collection also provide long-lasting pleasure and ensure sustainability. Recycled plastic, porcelain and stone paper are some of the materials that contribute to the durability of the products. The color scheme and design add fresh accents.
In their latest version, for example, the MINI Lifestyle 2021 Collection umbrellas combine contemporary design with proven sustainability. As he MINI Gradient folding umbrella (RRP € 35.00) as the MINI Gradient umbrella (RRP € 35.00) have a cover made of recycled PET 100%. The color gradient of all the new umbrellas, from Island Blue or Energetic Yellow to white, creates a true ray of hope in bad weather.
MINI notebook made of stone paper
A responsibly selected material and a new look are also combined in the MINI Gradient notebook (RRP: 15.00 euros). The notebook pages are made of stone paper, which is produced from ground limestone. This raw material is available as a waste product from quarries in almost inexhaustible quantities. Furthermore, stone paper can be produced in a particularly environmentally friendly way: without wood fibers or water and with much lower energy consumption than conventional paper production. A special feature of the new notebook with elastic closure and soft-touch cover is the color gradient made on the inner pages, optionally in Island Blue or Energetic Yellow.
Other new additions to the MINI Lifestyle Collection 2021 are the pendant MINI Signet Lanyard (RRP 9, euros), which for the first time has a woven print, and the MINI Gradient Cup (RRP 12.00 euros), available in two color variants. The exterior of the mugs features a color gradient in Island Blue or Energetic Yellow.
In addition, they are now stackable, so the smart use of space - typical of MINI - is now promoted in the kitchen as well. Also new are MINI Wing Logo Enamel keychains (PVP 20.00 euros) and MINI Wordmark Enamel Keyring (PVP 20.00 euros). They combine the materials leather and enamel with a colored key ring
The MINI travel pillow (RRP € 20.00), which is offered for the first time, is also recommended as a practical travel companion, as it provides more comfort not only on long trips. The inflatable pillow is easy to store and has a washable soft cotton jersey cover.
Bags and suitcases with a new design and made with sustainable materials.
With their fresh color design, the new MINI Lifestyle 2021 Collection bags also add a stylish accent to everyday life, while shopping and for short trips. The striking color in the Island Blue or Energetic Yellow versions now also characterizes the look of the MINI Gradient Wallet (RRP € 39.00), the MINI Small Gradient Pouch (RRP € 20.00), the MINI Gradient Shopper (RRP € 29.00) and the MINI Gradient Duffle Bag (RRP € 76.00). The purses and bags are made of water-repellent canvas and have the letters MINI gummed in a contrasting color.
A sustainable alternative to the hard case is now available in the MINI Lifestyle 2021 collection as the soft case MINI Contrast Zipper (RRP € 162.00). like the MINI Contrast Zipper Traveler Bag (RRP € 122.00), the flexible and soft suitcase with wheels is made of recycled PET. The black luggage can be opened and closed with a striking zipper in the contrasting colors of white and Energetic Yellow.
All products in the MINI Lifestyle Collection 2021 are available in the MINI dealer network.