MINI WEEKEND 2024
MINI Weekend was a success, and we are proud to have experienced it alongside all the MINI lovers.
During that weekend, our visitors had the opportunity to discover the latest developments from the brand, including new MINI models such as our 100% electric MINI ACEMAN, as well as many other activities, such as the 4×4 road experience, where our customers could see how adaptable the new MINI models are on an off-road circuit.
There were also talks featuring experts who discussed the latest developments in design, digitalisation and sustainability across the new MINI range.
During the experience, MINI Weekend attendees saw what our new electric MINI Cooper is capable of and, at the end of the day, they were able to take a lap of the circuit!
There were also special offers, music and an atmosphere that made it an incredible event for MINI enthusiasts.
Finally, our customers had the opportunity to drive around the Montmeló circuit together in the new MINI range!
Thank you to everyone who joined us and shared their passion for MINI with us!